Project Guidelines and Grading Rubric (24 points)
Marketing and Innovation Project (ITEA 1)
Task 
(Reflection or comment below each task as needed.)	Score 
(Self/Instructor)	
1.	 Create a survey of 3 questions or more that investigate a common problem. Use word processing software to record your survey questions. (4 points)
		
2.	 Conduct your survey with at least four (4) people. Use word processing or spreadsheet software to represent your results in a clear and informative manner, using a graph, table, or other illustration. (4 points)
		
3.	 Determine an innovation to a common household product that will help meet the demands identified by the survey results.
		
4.	 Create a prototype to show your innovation. Your prototype can be a model or detailed diagram. Use a digital camera to photograph or film your prototype for inclusion in your presentation. (8 points)
		
5.	 Describe how your innovation meets the demands identified in your market research. Your explanation should be brief, 50 words or less. (4 points)
		
6.	 Present: Combine your survey, survey results, prototype images or video and explanation into one file You may submit the entire project as a Power Point Presentation, Word Document or Excel Spread Sheet. Submit your finished project to the Marketing and Innovation Dropbox before the due date listed on the course calendar. 
(4 points)

Criteria and Constraints:
•	Survey developed must have at least three (3) questions for each identified problem.
•	Questions should be targeted at addressing the need to solve each problem.
•	Survey must be conducted with a minimum of four (4) people.
•	Survey results must identify and need or want to be provided by your solution/innovation.
•	Survey results must be accurately depicted.
•	Prototype should accurately reflect data collected and how the problem will be resolved.
•	Rational should be brief and specifically address how data was used to create your prototype.