Design-folio Group Project: Marketing a Product

In your designated project group complete the following design-folio group project. 

All team members must have contributed to the final product according to his/her assigned role.

Roles for this project include:

Role:	Role Description:	
Graphic Artist	The graphic artist is responsible for drawing the final design of the marketing strategy and producing a model/example of the promotional campaign.	
Marketing Specialist	The marketing specialist is in charge of researching data to support the marketing plan, promotional modes, and overseeing the team.	
Marketing Assistant	The marketing assistant is in charge of filling in all paperwork. They may ask the marketing specialist and/or the graphic artist for data, but in the end, it is the marketing assistant who is responsible for providing all written responses.	

Each team member will submit his/her contribution to the final product to the Design-folio: Marketing Dropbox; only the Marketing Assistant will be responsible for submitting the entire final project.

Technology Design Challenge Scenario:

With so many challenges facing businesses today, it is necessary for all new products to be well marketed. Using the background information below (adapted from the US Small Business Association) and the established criteria, complete the design folio for marketing.

http://www.knowthis.com/principles-of-marketing-tutorials/how-to-write-a-marketing-plan/

Marketing plays a vital role in successful business ventures. How well the plan you develop markets your product, along with management will ultimately determine your degree of success or failure. The key elements of a successful marketing plan are to 
1) know your customers --  their likes, dislikes and expectations, and 
2) to know your competitors -- their strengths and weaknesses. 
By identifying these factors, you can develop a marketing strategy that will allow you to gain customers, fulfill customer needs, better understand competitors and identify changes in the marketplace that can affect your bottom line (profit). The purpose of the marketing plan is to define your market, i.e., identify your customers and competitors, to outline a strategy for attracting and keeping customers and to identify and anticipate change. Your product will not succeed simply because you want it to succeed. It takes careful planning and a thorough understanding of the marketplace to develop a strategy that will ensure success.

Project Details:

•	Design a product or service to enhance the effectiveness/use of an existing product or service in the technology field involving computers (any computer-related product—the ipod, cell phone, computer, parts, etc.). 
o	Your product must be unique, but may be “loosely” adapted from an existing product.
•	Only a description and drawing in necessary for this piece
•	Create a marketing plan to market your product
o	Your marketing plan must include the following:
•	Identify and describe target customer(s)
•	Identify and describe target competitors
•	Identify and describe whether or not you will apply for a trademark for this product and why/why not
•	Describe the product or service you are providing
•	Explain the need for your product
•	Create a logo for your product
•	Identify and describe your promotional campaign (two—see criteria below)

•	Design a promotional campaign for your product
o	Your promotional campaign  must involve two modes of promotion (some examples include, but are not limited to: internet ad, email campaign, t-shirts, car/bus art, television ad (30-60 sec), radio ad (30-60 sec), flyer, mailers/post cards, door hangers, magnets, etc)
•	Modes of promotion must include drawing and model/actual example of each (if a t-shirt, get a t-shirt and make an example, if a TV commercial, tape the commercial, etc.)

Download the Design-folio: “Marketing” for the template to use to complete this project. (See course web site and project page for this project, to download this design folio.)

When the project is complete, submit to the Design-folio: Marketing dropbox.

Role:	Prior to Day One	
Entire Group	•	Reviews project objectives and requirements
•	Determines roles and responsibilities	
Role:	Day 
One	
Entire Group	•	Determines product and brainstorms campaign strategies
•	Selects modes of promotion	
Marketing Specialist
	•	Conducts research and shares with group
•	Emails team to let them know that today is the first day of the project and begins research (am)
•	If problem arises that requires attention (sick student or emergency situation) reports this to the teacher via email or other electronic communication
•	Sends email (or other electronic communication) to teacher to confirm that all is well among the group (pm)	
Marketing Assistant	•	Begins to develop the marketing plan	
Role:	Day 
Two	
Entire Group	•	Communicates with team members (progress, questions, support needed, etc.)	
Graphic Artist	•	Drafts a visual of the product and promotional modes and shares with group for approval	
Marketing Assistant	•	Completes marketing plan and shares with group for approval	
Role:	Day 
Three	
Marketing Specialist
	•	Reports any problems to teacher	
Graphic Artist	•	Presents final drafts to team 
•	Begins to create the modes of promotion	
Marketing Assistant	•	Finalizes marketing plan and begins the design folio	
Role:	Day 
Four	
Entire Group	•	Communicates progress with team members	
Graphic Artist	•	Continues to create the modes of promotion- if possible sends electronic pictures of progress	
Marketing Assistant	•	Continues work on the design folio	
Role:	Day 
Five	
Marketing Specialist
	•	Communicates with graphic artist and marketing assistant to ensure all is going as scheduled
•	Reports any issues to the teacher	
Graphic Artist	•	Continues to create the modes of promotion- if possible sends electronic pictures of progress	
Marketing Assistant	•	Continues work on the design folio	
Role:	Day 
Six and Seven	
Graphic Artist	•	Completes project and brings to the final face-to-face session 	
Marketing Assistant	•	Completes and submits final written pieces of project
•	Communicates any issues to teacher	

Grading rubric for individual piece of group project:

Grading:	
20	Performed all duties of assigned role within group
Submitted final draft of content to drop box by due date
Provided final draft at second face-to-face meeting	
10-19	Performed most duties of assigned role within group 
Submitted final draft of content to drop box
Provided final draft at second face-to-face meeting	
1-9	Performed some duties of assigned role within group 
Submitted content to drop box 
Provided final draft at second face-to-face meeting	
0	Content not submitted	

Grading rubric for group project:

Design-folio Grading Rubric:

Criteria
From Standards	
1
Beginning to Attain Standard	
2
Nearly Attained Standard	
3
Achieved  Standard	
4
Exceeded
Standard	

Defining the Problem	Sees the problem on the surface, but does not look for the real problem	Examines the situation and sees the apparent problem	Looks deeply into the situation, seeing beyond the obvious real problem	Constantly looking for ways to improve the problem	

Generating
Ideas	Accepts the problem statement and has some difficulty looking into it.	Accepts the problem statement as it is and examines it for the obvious 	Critically examines the problem statement for correctness and looks creatively for possibilities 	Continues to brainstorms ideas and creative ways to accurately solve the problem 	

Selecting
A
Solution	Selection of solution is not based on considerations 	Selects a promising solution based on criteria and constraints 	Selects a promising solution based on thorough analysis of criteria and constraints 	It is clearly obvious the solution will work prior to testing	

Testing
The
Solution(s)	Inadequately analysis the pluses and minuses of a variety of possible solutions	Satisfactorily analyzes the pluses and minuses of possible solutions	Thoroughly analyzes the pluses and minuses of a variety of possible solutions  	Numerous solutions were provided numerous that thoroughly analyzed the pluses and minuses 	

Making
The
Item	Solution  or (product) was not completed or fails to meet specifications	Finished solution (product) almost meets specifications	Finished solution (product) meets specifications	Finished solution (product) exceeds specifications	

Evaluating
The
Item	Refinement based upon testing and evaluation not evident	Refinements based on testing and evaluation results	Significant improvement in the design is made based upon modifying results	Models continuous improvement strategies in every part of the solution