Lesson Overview

American transportation systems are closely linked to freedom and independence, whereas other cultures might place more value on the speed and convenience associated with mass transportation systems. Which is important to you? In this lesson you will see what influences shape human ideas through design and development.

Learning Outcomes:

Develop an understanding of the role of society in the development and use of technology. (ITEA 6)

• Different cultures develop their own technologies (ITEA 6-H)
• The decision whether to develop a technology is influenced by societal opinions and demands, in addition to corporate cultures. (ITEA 6-I)
• A number of different factors, such as advertising, the strength of the economy, the goals of a company, and the latest fads contribute to shaping the design of and demand for various technologies. (ITEA 6-J)

Getting Started

Individuals and groups make decisions to implement, purchase, support, or abandon technologies and products. Public opinion is critical to the commercial success of any technology. As you watch this brief video, consider how advertising is used to influence public support.

• How might cigarettes, alcohol, or automobiles be marketed differently in other cultures?
• What other technologies make similar public relations efforts?