Project: Virtual Marketing Collaboration

The Designed World: Manufacturing and Chemical Technologies

Submission Guidelines:

What to hand in: Save the documents below to your computer. Complete the folio and rubric, and submit as attachments to the discussion board.
Collaborative Marketing Guidelines and Rubric (Word doc)
[ Alternate version (.rtf) ]
Design Folio (ppt)
[ Alternate version (.rtf) ]

Where to hand it in: Marketing Collaboration discussion board.

When to hand it in: See course calendar for due date.

Problem Statement: In this lesson you learned about the process of Marketing. Now you yourself will get experience marketing a product or piece of technology using the the technologies and tools of virtual collaboration and marketing.

Background: Business and collaboration in the 21st century is very different than the practices of decades past. Virtual conferencing, global travel, web 2.0 technologies, and high speed communication allow people to work together and to share their work with others in new and highly effective ways.

Directions (Overview)

Briefly, each student will:

Within assigned collaborative groups, determine roles as described in the Collaborative Marketing Design Folio (see Materials, below).
Use communication and collaboration technologies to plan, develop, and market a product.
Analyze your collaborative efforts and your marketing results to determine ways to optimize the effectiveness of your efforts.
Complete a group evaluation and self evaluation.

marketing

Materials:

Marketing Collaborative Guidelines and Rubric Wordor RTF
Design Folio PowerPoint or RTF
Group evaluation Word or RTF
Self evaluation Word or RTF